This case study visually represents the adventurous spirit of “Abby“, a fictional travel content creator. The website is built to resonate with two different audiences: fans and followers; as well as brands that are interested in partnerships with the creator.
Fans can click themselves through blog posts that are organized into various categories, shop digital products to learn from Abby, save themselves a spot in one of her group trips or check out her featured YouTube videos. While all these elements also already demonstrate her (visual) storytelling skills to interested brands, a vibrant portfolio page convincingly showcases photos and videos from previous brand partnerships and the site furthermore highlights Abby's follower and viewer counts and brands she worked with before.
Of course, this website is not only made with the site visitors in mind, it also comes with an easy-to-use content management system so the owner can effortlessly add new blog posts and update all information on the site.
This blog can be filtered for various categories, blog posts & new categories can easily be added and customized in the CMS and under each blog post similar posts are recommended to keep the reader engaged.
This portfolio page demonstrates the creator's skills by displaying various photos and videos from previous brand partnerships; a testimonial section provides credibility, and a CTA banner encourages interested brands to send an enquiry.
This customized Shopify store is embedded into the creator's website so visitors can directly shop without leaving the site; the shop can easily be updated over a Shopify account.
This website showcases various group trip offers, each with its own page sharing all information, as well as an animated polaroid section that shares impressions from recent trips.
To keep the site up-to-date and all information correct, this promo banner can be shown or hidden with the simple tick of a box in the website's CMS.
Interactive elements give feedback to the user on certain actions for a great user experience and keep the site fresh and engaging to encourage visitors to keep exploring.
Embedded YouTube videos showcase this creator's artwork and enable the visitor to watch them without having to leave the site.
Throughout the page, the visitors are encouraged to sign up for a Newsletter by filling in a simple form.
Social media icons used throughout the page remind users to share content, such as blogposts, and to visit the creator's socials for more.
